Author Archives: admin

Exhibiting column, March 2011

Posted on March 22, 2011 by admin

Procter & Gamble, the world’s biggest spender on advertising has, you may have noticed, changed its advertising strategy to start highlighting its credentials, rather than emphasizing brands from within its stable, such as Pampers and Pringles. Now, where P & … Continue reading →

Conference News column, February 2011

Posted on February 22, 2011 by admin

There are some great adverts in the back of the Capital’s free papers, but my favourite is from Mr Abdul, who can offer solutions to a range of problems, including irritable bowel syndrome, skin complaints, liver disease and a broken … Continue reading →

Posted in Communications and Presentation Skills, Events and Live Marketing Training, Resource Centre | Comments Off

Conference News column, January 2011

Posted on January 22, 2011 by admin

If you’re over a certain age, you’ll regard the following issue as a challenge. But if you want to understand how conferences need to be designed to meet the needs of the next generation, pay attention. You see, this internet … Continue reading →

Posted in Business and Management Training, Communications and Presentation Skills, Resource Centre | Comments Off

Exhibiting column, April 2010

Posted on April 22, 2010 by admin

Cast your mind back a couple of years, and see when you can first remember words like “google”, ‘facebook” “twitter” entering your vocabulary; words that meant very different things have quickly become world-class brands, and then commonly-used verbs. The internet … Continue reading →

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Exhibiting column, February 2011

Posted on February 22, 2010 by admin

The end of another busy year is upon us, and it’s time to think about all those new year resolutions you’re going to make; going to the gym more, cutting down on booze, working less, spending more quality time with … Continue reading →