Category Archives: Business Consultancy
Conference News column, January 2012
So, here we are in the new year, and I’m betting your resolutions to get fit, give up chocolate and learn a new language have disappeared like the first snow. Never mind; how about an extra resolution to save a … Continue reading
Posted in Business Consultancy, Business and Management Training, Charities, Events and Live Marketing Training, Press
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Conference News column, October 2011
While live events seem to be maintaining their share of marketing budgets despite these bleak times, it seems like more and more organisations are keen to organise conferences. However, in this crowded market, it’s vital to know that good content … Continue reading
Posted in Business Consultancy, Business and Management Training, Charities, Events and Live Marketing Training, Speaking and Presenting
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Conference News column, September 2011
Despite the carefully cultivated “Mr Grumpy” image, I’m actually an easily pleased kind of guy. And that’s worth knowing, because it can mean great things for your business. I’ll prove it. Those of you with memories slightly better than a … Continue reading
MPI One+ magazine (guest columnist)
“Good morning ladies and gentleman and Chair, whose name I’ve already forgotten. I’d like to start my presentation by completely failing to give you any clear objectives about my speech, or emphasizing any benefits that could accrue to you by … Continue reading
Posted in Business Consultancy, Communications and Presentation Skills, Events and Live Marketing Training, Speaking and Presenting
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Lights, Camera, Action (part 1)
You can’t have missed the rise of video around conferences and events, with more conferences taking the TED approach and seamlessly blending live and video presentations. Additionally, organisers are using video to promote their events (as well as capturing performances … Continue reading
Lights, Camera, Action (part 2)
So, you’re committing to video, and you’ve found your corporate star. Let me share a few hard-learned lessons. Firstly, dress the part. For example, check patterns can cause “patterning” which is distracting for the viewer. The cameraman might also suggest … Continue reading