Category Archives: Charities

Conference News column, January 2012

Posted on January 1, 2012 by richardjohn

So, here we are in the new year, and I’m betting your resolutions to get fit, give up chocolate and learn a new language have disappeared like the first snow. Never mind; how about an extra resolution to save a … Continue reading →

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Conference News column, October 2011

Posted on October 6, 2011 by richardjohn

While live events seem to be maintaining their share of marketing budgets despite these bleak times, it seems like more and more organisations are keen to organise conferences. However, in this crowded market, it’s vital to know that good content … Continue reading →

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Exhibiting column, May 2011

Posted on May 3, 2011 by richardjohn

Now, it’s all well and good to talk about hitting sales and PR targets when exhibiting, but what about organisations that use exhibitions for different purposes? What about charities and organisations whose remit is to change attitudes, rather than sell … Continue reading →

Posted in Business and Management Training, Charities, Communications and Presentation Skills, Events and Live Marketing Training, Resource Centre | Comments Off

Exhibiting column, March 2011

Posted on March 22, 2011 by admin

Procter & Gamble, the world’s biggest spender on advertising has, you may have noticed, changed its advertising strategy to start highlighting its credentials, rather than emphasizing brands from within its stable, such as Pampers and Pringles. Now, where P & … Continue reading →

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Conference News column, March 2011

Posted on March 2, 2011 by richardjohn

You can bet your unwanted Christmas socks that this year is going to be tough, and the pressure is going to be on. The deals are already coming through, and everyone is going to have to negotiate just that bit … Continue reading →

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Exhibiting column, September 2010

Posted on September 2, 2010 by richardjohn

“Look at that”, snarled the charming young lady whose stand I was on at a recent show. “That guy has just walked on and snaffled 20 of our pens. Surely that’s theft.” An interesting moral dilemma; the pens had been … Continue reading →

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