Category Archives: Events and Live Marketing Training

Conference News column, August 2011

Posted on August 1, 2011 by richardjohn

A recent video doing the rounds showed an Australian reporter interviewing the Dali Lama, and trying a joke; “would you go to a pizza restaurant and ask for one with everything?” The revered religious leader, whose English is quite passable, … Continue reading →

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Conference News column, July 2011

Posted on July 16, 2011 by richardjohn

I have the pleasure (or pain) of attending quite a few events, and one of the biggest problems is timekeeping. Speakers over-run, panellists waffle, delegates get the roving mike and nurse it like a climber clinging to an oxygen mask. … Continue reading →

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Conference News column, June 2011

Posted on May 28, 2011 by richardjohn

Two stories, a continent apart, form the basis of this month’s column. Part one: I was privileged enough to spend a week in Trinidad in March, whizzing straight out after Confex, and enjoying the sumptuous hospitality of the Hyatt Trinidad … Continue reading →

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MPI One+ magazine (guest columnist)

Posted on May 7, 2011 by richardjohn

“Good morning ladies and gentleman and Chair, whose name I’ve already forgotten. I’d like to start my presentation by completely failing to give you any clear objectives about my speech, or emphasizing any benefits that could accrue to you by … Continue reading →

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Conference News column, May 2011

Posted on May 7, 2011 by richardjohn

As one of my hats is as a Speaker, and another is as a trainer of Speakers, I thought this month I’d share some tips on how to remember what to say when you’re on stage. It’s a question I … Continue reading →

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Exhibiting column, May 2011

Posted on May 3, 2011 by richardjohn

Now, it’s all well and good to talk about hitting sales and PR targets when exhibiting, but what about organisations that use exhibitions for different purposes? What about charities and organisations whose remit is to change attitudes, rather than sell … Continue reading →

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