Category Archives: Resource Centre

Lights, Camera, Action (part 1)

Posted on May 2, 2011 by richardjohn

You can’t have missed the rise of video around conferences and events, with more conferences taking the TED approach and seamlessly blending live and video presentations. Additionally, organisers are using video to promote their events (as well as capturing performances … Continue reading →

Posted in Business and Management Training, Business Consultancy, Communications and Presentation Skills, Events and Live Marketing Training, Resource Centre, Speaking and Presenting, Video Presenting | Comments Off

Lights, Camera, Action (part 2)

Posted on May 2, 2011 by richardjohn

So, you’re committing to video, and you’ve found your corporate star. Let me share a few hard-learned lessons. Firstly, dress the part. For example, check patterns can cause “patterning” which is distracting for the viewer. The cameraman might also suggest … Continue reading →

Posted in Business and Management Training, Business Consultancy, Communications and Presentation Skills, Events and Live Marketing Training, Resource Centre, Speaking and Presenting, Video Presenting | Comments Off

Exhibiting column, March 2011

Posted on March 22, 2011 by admin

Procter & Gamble, the world’s biggest spender on advertising has, you may have noticed, changed its advertising strategy to start highlighting its credentials, rather than emphasizing brands from within its stable, such as Pampers and Pringles. Now, where P & … Continue reading →

Posted in Business and Management Training, Charities, Events and Live Marketing Training, Resource Centre | Comments Off

Conference News column, March 2011

Posted on March 2, 2011 by richardjohn

You can bet your unwanted Christmas socks that this year is going to be tough, and the pressure is going to be on. The deals are already coming through, and everyone is going to have to negotiate just that bit … Continue reading →

Posted in Business Consultancy, Charities, Events and Live Marketing Training, Resource Centre | Comments Off

Conference News column, February 2011

Posted on February 22, 2011 by admin

There are some great adverts in the back of the Capital’s free papers, but my favourite is from Mr Abdul, who can offer solutions to a range of problems, including irritable bowel syndrome, skin complaints, liver disease and a broken … Continue reading →

Posted in Communications and Presentation Skills, Events and Live Marketing Training, Resource Centre | Comments Off

Conference News column, January 2011

Posted on January 22, 2011 by admin

If you’re over a certain age, you’ll regard the following issue as a challenge. But if you want to understand how conferences need to be designed to meet the needs of the next generation, pay attention. You see, this internet … Continue reading →

Posted in Business and Management Training, Communications and Presentation Skills, Resource Centre | Comments Off