RoI is everyone’s lips, and it’s a vital tool in winning event budgets. But how do you really measure RoI? What are the options available? How do you prove that you’ve made a difference? Can event RoI really be proved? How do you design meetings and events in a way that allows SMART objectives and RoI to be embedded from the start? This workshop will allow you to get to grips with some of the latest techniques to do just that.